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Marketing your work is essential to letting your community know how
you can serve, and marketing can take many forms: putting together a
portfolio to present to a group of physicians, designing and
distributing brochures for a retreat, creating a website to educate
people on your services, sending press releases to local media about a
community theatre education project. Because of the vastness of
marketing, we recommend sharing our wealth. If you have flyers,
proposals, portfolios, brochures, press releases or other materials you
would like to upload to this site, please contact us.
In designing your own TLA material, we recommend the following:
- For a regular size postcard, which is a fabulous way to market many
projects, you usually have room for the title, your name, date, time
and location of the project, plus (on the back or front of the
postcard) a phrase or two about this project and your qualifications,
plus complete contact information.
- For an oversized postcard, you usually have room for all the above plus a paragraph on the project, maybe highlighting benefits.
- For a one-page flyer or poster, you usually have room for what you might put on a postcard, plus some catchy graphics.
- For a tri-fold brochure, you usually have room for all of the
above plus a paragraph on the project, a paragraph on the hosting
organization/business/institution, perhaps something on the
qualifications of the people behind this work, and perhaps a panel
devoted to listing (or bulleting) benefits of this project.
- For a portfolio, you usually would want to include a
prospectus of the project (one-to-two page overview, including
benefits, background, and how this work will be assessed), a one-to-two
page c.v. or resume for each of the main people involved in leading
this project, a brief literature search of pertinent research proving
the need for this kind of work, perhaps some samples of past work done
in similar projects, perhaps some letters of support from people served
and other people of influence. Putting this material together in a
professional way, and in a binder or nice folder can enhance the
portfolio more.
Designing or Finding Designers for the Graphics of TLA? Consider
bartering workshops and retreats, editing or other services you can
offer with professional graphic designers, or try your own hand at
designing. Many computer programs — such as Microsoft Office, Quark and
Abode — have templates various promotional materials, and you can find
help on the web or through the help function of a particular program.
You can also visit websites such as www.vistaprint.com,
which features many lovely templates for postcards of two sizes,
brochures, business cards and other marketing materials, which makes
designing your own fairly easy (and the prices are fairly low too). business planning
More coming soon!
Networking in your community with businesses, institutions
organizations with samples of presentations and proposals. Please share
your own examples to help others learn the ropes.
Fundraising and grant writing with samples of grants, links to
grant directories and centers, dos and don?ts of grant-writing. More
coming. |
